Maria is a customer service manager at Taply. She's here to help you reach your goals with your mobile apps. 

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Maria Berne

Marketing

While the original version of Search Ads was released in the United States in October 2016, the concept behind the newer "Basic" solution was to provide developers with an alternative – and easier – way of contacting potential clients. With Apple giving app publishers 100 USD credit to try their Search Ads, things are easier now.

Search Ads was initially intended to allow developers to target users based on their keyword searches, as well as other variables such as location, gender, and whether or not they had previously installed the app. When people clicked on such personalized advertising, developers would be paid.

It is now easier to build up campaigns with the release of Search Ads Basic.

Developers basically need to publish their app to the Apple App Store and it will do its job: For your app to be marketed, the budget for the campaign, and the amount you wish to pay per install. Apple helps by suggesting the max developers should pay using historical data. Developers are then only charged for each successful download, not clicks.

How to promote an app with Apple Search Ads Basic

From the menu on your account dashboard, choose the app you want to promote. You’ll be given the option to promote only the apps associated with your linked App Store Connect account(s). If you’d like to promote more than one of your apps, you can do so from your dashboard later. You can promote up to 50 apps.

After you choose an app to promote, you can choose to either run your promotion in all the countries and regions where it’s available, or select specific countries and regions. If you promote in all countries and regions where your app is eligible, you’ll automatically be added to new markets as they become available. Check Apple Search Ads’ list of available countries<a href="https://searchads.apple.com/countries-or-regions"> here</a>.

In compliance with the French law known as the Sapin Law, which intends to make the business of media buying more transparent, only the advertiser who owns both the app and the Apple Search Ads account can promote an app on the App Store in France.

Learn more about Apple Search Ads and the Sapin Law

This budget represents the most you want to spend to promote your app every calendar month and is a single budget across all the countries and regions where your app promotion will run. The maximum monthly budget for Apple Search Ads Basic is $10,000 (U.S.) per app, per month. We’ll maximize the number of installs up to your maximum cost-per-install (max CPI) and the total amount you enter for your budget.

4. Define your maximum cost-per-install (max CPI).

We suggest a max CPI based on what we know about your app and what other developers are willing to pay to reach the same users. You can accept this amount or set your own. However, we recommend using our suggested max CPI to increase the likelihood that your ad is the one shown for relevant user searches.

Note that if you added a valid payment method to your account when you signed up for Apple Search Ads, your app promotion will start running as soon as you create it. If you create an app promotion before adding a payment method, your ad will automatically start running when a valid payment method is added to your account.

Although the App Store was updated with the release of iOS 11 to promote discoverability, search is still a popular way for customers to learn about new apps. According to Apple, over 70% of App Store visitors use search to find apps, and 65 percent of all downloads come directly from an App Store search.

It’s no doubt Apple is one of the leading makers of mobile devices and Taply lets you build a mobile application within minutes. Taply is a powerful but easy-to-use app builder that makes creating an app as easy as driving a car or taking an Instagram pic. With Taply, your app will be accepted fast on Apple's app store.

You can start advertising your brand now - no need to be worried about creating a mobile app anymore.

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Learn how to set up your first Apple search ads campaign.

How to run Apple Search Ads for your Shopify store

Tutorials

TikTok is a social media app that allows users to create, share, and watch short videos. The app launched in 2016, and ever since then, it has been growing at an incredible rate.

If you're a content creator, chances are your friends have been talking about TikTok for months. And if you've been putting off getting started on the platform, now is the perfect time: the app has over 1 billion users&nbsp; monthly and is growing fast.

With TikTok being available in over 150 countries, its billion users, and has been downloaded over 200 million times in the United States alone, we sure must jump on this trending bandwagon together.

You might think TikTok is just Gen Z dancing to Billy Ray Cyrus, but we're here to tell you that it's something much more than that…It's no surprise that TikTok has been blowing up the internet since 2016. What better way to pass time while working from home?

&nbsp;In this article, we'll cover all the basics of getting started on TikTok and creating videos that will go viral.

So without further ado, let’s dive right in…

The challenge that started it all: #foryou Challenge

Whether you’re just looking for a fun way to kill time or want to make a name for yourself on TikTok, the famous #foryou challenge can help you do both! When you start using hashtags or symbol ‘#’ followed by a trending keyword to boost viewers and landed most of today’s influencers their secured spot in the platform.&nbsp;

We help you grow your audience and increase how many followers you have. We help you take your social presence to the next level by increasing views, likes, and subscribers. By joining our challenge, you’ll be able to generate a following of your own.

TikTok is a video-sharing social platform that allows users to create short videos (up to 60 seconds long) set to music, sound bites, or their own recorded audio.

After you've downloaded the app, you may pick from the tailored video recommendations. Your options may include: humor, entertainment, talent, animals, beauty &amp; style, sports, food, and so on.

Users of TikTok must be at least 12 years old.

You may begin modifying your major information on your profile. By pressing the "Edit profile" button, you may add a profile photo or video, a display name, and a username.

We realize that this app can be overwhelming at first glance, but don't fear. As long as you follow these simple instructions and tips, you will be uploading your first video on TikTok in no time.

In essence, the whole TikTok experience is quite simple. Yet, it's not all about gathering followers, getting likes and comments or having a large follower base. There's so much more to it than that. The app brings people together, who want to share content they think is fun and interesting, with their followers and other TikTok users around the globe. It acts as a social platform where users can meet new friends and stay informed about what's happening around them.&nbsp;

If you are interested in creating content for TikTok and making it special through your unique brand, then there is no better time to get started than now. Take some time to master the art of editing videos in a specific way through the app so that you can present yourself in an interesting manner to attract new followers.&nbsp;

The next thing you'll want to pay attention to is the editing. Editing relates back to creativity. As a matter of fact, it really started with creativity. It all comes down to deciding on the thumbnail. Once you've decided on the thumbnail, walk away from your phone for a day or so and come back to think about it from a different perspective.

The editing should be the next stuff you must put the spotlight on. Editing is related to how trending you are on social media. In harsh reality, it all started with inspiration. It all falls down to picking a thumbnail, and getting the right background song to use with filters of your choosing. Once you've decided on a thumbnail, go away from your phone for a day or two and come back to consider it from a different angle.&nbsp;

Creativity and a good sense of humor&nbsp;

Once you have generated an interest among prospective users, they will likely begin viewing your profile page on a regular basis so that they don't miss out on your next video. Once you have established this habit among regular viewers as long as you have the same wavelength of humor as your viewers. Most users of the app participate in cosplay, dancing, and other expressive arts and a ton of humor - no one is stopping you.

Now the real question is… Does it work on your app?

Because of its ease of use, the speed at which videos can be produced, and its extremely lightweight resource requirements, there is no doubt that TikTok will remain popular for a long time. The app offers a great deal in terms of functionality to keep it ahead of the curve. However, you may notice some drawbacks. A smaller number of more relevant features mean that full customization is difficult. What's more, the core purpose of sharing videos revolves around themes based on trends - and these change relatively frequently. This can affect both content creation and consumption. It also means that sustained posting/following/sharing initiatives are necessary to maintain an audience.&nbsp;

While you cannot make all your friends use TikTok yet, Taply made it easier for businesses to share their TikTok videos without downloading videos and coding apps. Sharing your TikTok on app makes it easier for you to boost sales within the app, bring more users over and lots of fun ways to promote your products for free!

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Learn how you can use TikTok in your mobile app to improve your customer experience

How to use tiktok in your e-Commerce mobile app

You might not see yourself as a photographer, or you might have few followers from your personal Instagram account but have no idea how to go about making an Instagram for your business. Don’t let the sheer size of the platform put you off – anybody can use Instagram to build their business and learn how to use it.

Instagram is the global community where anyone can express themselves to the people who matter to them. As the first-ever 2022 Instagram Trends Report shows, it's also a place for brands to forge connections with new customers by joining conversations and taking part in moments that matter to their community.

Every month, more than one billion people use Instagram, and over five million companies use it to visually convey their stories, engage with their fans, and promote their brand. You can tell your story and highlight products seamlessly, so people can easily shop at the moment of discovery from Instagram Shopping. Small businesses who use Instagram report more online sales and more word-of-mouth promotions than companies who don’t. If you're new to Instagram, it might be intimidating to consider how you'll stand out in such a crowded field. However, getting started with Instagram is easier than it appears.

In this post, you'll learn the fundamentals of Instagram, such as how to set up your profile and how to publish a photo or story to Instagram, as well as some more advanced topics such as Instagram statistics and how to use some cool tools to help you expand your following.

Taply is here to help you build your brand's story on Instagram beyond photos and videos, leveraging hashtags and Stories for marketing insights, sales and customer support, eCommerce and more. We can teach you how to use Instagram to attract new customers and grow your business faster than ever.

Reach new audiences where businesses are welcomed and celebrated by reaching new audiences. 90% of people on Instagram follow a business while 2 in 3 people surveyed say Instagram enables interaction with brands. What’s more than word of mouth and multiple positive reviews, right?

50% are more interested in a brand when they see ads for it on Instagram. Participating in trending challenges lands you followers and attracts consumers. Turn Instagram communities into customers by helping them easily discover and buy products they love—right in the moment. Participating in trends and challenges gives you a somewhat free-form advertisement and gaining followers at the same time. Trending challenges and acts of kindness by helping people help themselves with your brand to back them up is pure bliss to us, users, viewers and now future customers and will turn into a brand ambassador.

Instagram is becoming a great platform for marketers, whether it be a company or an individual selling a product. The guiding feature will allow people to guide others through their day-to-day lives and shows how many things they do on a daily basis. Instagram is great for marketers because they can capitalize on the social aspect of the site and the fact that new people can continuously find them.&nbsp;

How to create&nbsp; Instagram tutorials with posts&nbsp;

&nbsp;1. In your profile, click the plus icon in the upper right corner.&nbsp;

&nbsp;4. Select a post from your feed or a saved post posted by other public accounts.&nbsp;

&nbsp;6. Add the title and description of your tutorial. If you want to use a different cover photo, tap Change cover photo.&nbsp;

&nbsp;7. Double-check the pre-filled place names and amend if necessary. If desired, add a description.&nbsp;

&nbsp;8. Tap Add place and repeat steps 4-8 until your tutorial is complete.&nbsp;

&nbsp;9. Tap Next in the upper right corner.&nbsp;

&nbsp;How to create&nbsp; Instagram tutorials with products&nbsp;

&nbsp;4. Search by account for a list of the products you want to include. If you've saved the product to your favorites list, you can also find it here.&nbsp;

&nbsp;5. Select the product you want to add and press Next. You can choose to include multiple messages for an entry if available. They will be displayed as a carousel.&nbsp;

&nbsp;7. Double-check the pre-filled place names and amend if necessary. If you want, add a description.&nbsp;

&nbsp;8. Click on the product and repeat steps 4 to 8 until your instructions are complete.&nbsp;

&nbsp;9. Touch the next in the upper right corner.&nbsp;

&nbsp;How to create an Instagram guide with places&nbsp;

&nbsp;4. Find a Geotag position, in your saved folder or use one of your dazzled advance messages. If you're searching by location, select the posts you want to include.&nbsp;

&nbsp;5. Once you have selected a publication, click Next.&nbsp;

&nbsp;7. Check the pre-filled place name and modify it if necessary. If desired, add a description.&nbsp;

8. Tap Add Place and repeat steps 4-8 until your instructions are complete.&nbsp;&nbsp;9. Tap Next in the upper right corner.&nbsp;

Tip: If you want to include specific images in a placemark, create a folder for them first. For this to work, these posts must include geotags.

Think of this as your invitation to learn how to go viral on Instagram. Of course, it will help if you have plenty of followers and/or a really amazing profile photo. But I guarantee it also helps if you provide high-value content to your followers. By making a great guide, post, or video that doesn't take more than ten minutes to create, you'll be well on your way towards adding more tone-of-voice content to the network, which is best suited for this kind of outreach anyway. In other words—consider all the above information along with the following plea: please use this article and research as a springboard for creativity and inspiration…and then make something new from scratch! That's how things get interesting. And in the long run, that's what will keep people coming back for more.

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Learn how you can use instagram to boost your user retention

Using Instagram in your mobile app

Google Play search is an important benefit to Android device users to discover widely-used search apps. It's&nbsp; Important to make sure your app and store listing is flawless and structured for your target users as it is a critical aspect in getting discovered by folks on Google Play.

Creating a personalized and compelling store listing

The choice of words in your app listing helps people in finding your app. Having&nbsp; a central factor in creating an attractive app listing. When optimizing your app's store listing on Google Play, remember to keep these helpful hints in check:

Your heading should be unique and easy to remember, prevent using typical terms or phrases and highlight the overall goal of your app.

It may sound funny to some but Keeping It Short and Simple (Saw what I did there? Saw it?) is a way to get your user's heart. Longer titles tend to veer goals mile away from topic leaving many prospect users confused.&nbsp;

Users may wind up expressing disappointment on misspelled keyphrases whenever unforeseen typos of simple words are said. It cannot be undone and you might just ride your train to nopeville.

Start concentrating on your audience and what they should reap off your app.

Assessing your app's summary on Play Store to review the most relevant content is seen on the upper section of the page where visitors never have to keep scrolling. A confusing description often says what their branding is about; next thing you know, it talks about their goldfish in junior high and why they sell food on the other side of the world - confusing isn’t it? That’s one of the many reasons why you should highlight what you can offer.

Use <a href="https://support.google.com/webmasters/answer/35291">SEO best practices</a> in your "Description," but keep the <a href="http://play.google.com/about/developer-content-policy.html">Google Play Content Policies</a> on spam and IP infringing in mind (for example, keyword spamming, impersonation, etc.).

Give a one-sentence general overview of your app experience. Here are some examples:&nbsp;

“Get exceptional money-saving deals for over 150,000 businesses across the US.”

App icons, photos, and screenshots help guide users define your app in search results, genres, and promoted app rankings.

Although not all visuals are mandatory in your store listing, it has always been encouraged that you provide high-quality thumbnails that promote your app's supported platforms (for example, Samsung Note 20, Google Pixel, Huawei mobiles devices and different app sizes).

Consider making your app listing local&nbsp;

Now that publishing an app is easier with apps like Taply offering a "no-code" mobile app builder platform to everyone, publishing an app for small businesses and startup companies becomes easier.&nbsp;

Now that creating an app is easier with the help of Taply, a "no-code" mobile app builder platform, publishing an app for small businesses and startup companies has become easier.&nbsp; Using a professional translation service for your "Description," on the other hand, can lead to higher search results and visibility for users across the world. <a href="https://support.google.com/googleplay/android-developer/answer/3125566">Actual human text translations</a> can also be purchased from a 3rd party developer in Play Console.

Depending on user activity and feedback, Google Play search impacts your user experience of your app. The rankings of apps are determined by a mix of popularity, reviews, installs, and other considerations. While the specifics of these categories and parameters are a trade secret of the Google search algorithm, you could very well try to boost your app's exposure then doing the following:

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